Good day ladies and gentlemen! It's Danny, and I'm here today to talk to you about marketing yourself.
First off we'll jump straight into cover letters. I'm sure most of you guys know what a cover letter is, but just in case... it is a cover letter. It's you, it's your interest in a position, your qualifications, and a brief glimpse into who you are. I feel like I'm probably preaching to the choir here, so I'll just skip to some helpful tips for you guys and gals that I feel have helped me when writing cover letters. First, show some fire! Action words and pertinent skills are integral if somebody is actually accepting cover letters, they're looking to see if you are the right person for that job. You already know you're that person, so prove it. I applied for a position with an election campaign while I was in DC, just to keep my skills up. It was an assistant regional director position, something I was completely unqualified for in retrospect. But it was with a progressive organization and involved canvassing and directing groups for recruiting in Orlando. I wrote about my years living here, my passion for some pertinent issues, and tried to speak about the network I have developed over my years there, wrapping it up to how I would be an ideal candidate for the position. I had it checked over by some of my mentors and employers, and sent it in, not expecting anything. I got a call back from the campaign a couple weeks later out of the blue asking me for an interview. Unfortunately the interview was in Florida and I was in DC, but they appreciated my interest nonetheless and I remain in contact with the organization, and now it is a possible opportunity after school. So there's an example, what'd I do? I tried to showcase myself in the best way and had it checked over by people that I respected and that had experience in the field, and then I followed up. That's really all you have to do. Put yourself out there. Experiment a little bit. Don't stress out about them too much, and if they want a cover letter they'll ask for it.
Cover letter briefs lead me to my next talking point: resumes. Honestly, you guys have probably had jobs. Some of you are probably more experienced than I am, have better resumes than I do, and are probably more successful than me. But this is important, so I'm talking about it anyways! The average human resources employee or recruiter will probably spend a minute looking at your resume. If it's one of those computers that scans for key words, even less. Probably a couple seconds. Or a nanosecond. I don't know, I'm not in computer science. So your main goal is to pack a punch. As a rule of thumb, never start a sentence with anything but a verb. Preferably a very descriptive verb. The best advice anyone ever gave me concerning a resume was that you don't just say what you've done, you show it. "Wrote reports" No. "Constructed in depth research reports concerning ______ for a high demand client" Yes. Keep it brief and loud. Here's a link for some power words from Boston College, http://www.bc.edu/offices/careers/skills/resumes/verbs.html . Tell a story, make an impact. If you've done something interesting, say it. If you led a program, describe it. You're interdiciplinary, show off the range of coursework you've taken in a nice little organized chart. Can't hurt, can probably help. I won't spend too much time on this because there are much better resources than me out there, like your friendly university career resource center. But you get the gist, I hope.
Third, I'm going to go into networking. I think most people have been in a situation where they were in an elevator with somebody, awkwardly standing silently, praying to arrive at your floor. Forget that, it's static and stupid. As soon as those doors close and you're standing in there with some stranger, say, "Hey, how's it going?" It's the simplest way you can train yourself to be open to new people, starting new conversations, acting a bit out going. Soon enough you'll develop some comfortability doing that kind of thing in other scenarios- at the bank, at a restaurant, at a bar, etc. Thomas Benton! You worked in restaurants as a brand rep, I'm sure you know all about this kind of stuff. I can't give any better advice than to sit in your room, tonight, and think about interesting stories or funny one liners that you can use to break the ice with people. Election season, "Have you been following the debates?" Depending on the city, bring up the respective sports team. "God, how 'bout those Redskins..." was how I opened up conversations with half the people I met in DC. This all involves being an active speaker but also an active human being. If you want to network to the fullest, you have to have things to talk about.
Everyone has something that burns in their hearts, something that keeps them focused, mindful of the future, and present today. For me, that is competitive hot dog eating. I just idolize Kobayashi. For you, it might be something else. I noticed a bunch of you are into music and art, some in humanities and english, public affairs, a broad range of stuff. You've all got these passions, things you love, and your love for a topic can infect others. You never know who you might meet, so every day is an opportunity to market ourself. I've heard varying statistics, but only about 1/4 of the jobs out there are actually advertised. The others are hired on reputation, and on recommendation. Don't miss out on the world, it wants you! Give yourself to it! Also, go google "informational interviews". Once you are done with that, know that they are the most important tool at your disposal. That is the greatest way to build your network and get professionals to go to bat for you. Sometimes you'll get shot down, but my motto is if you don't get shot down 2/3 times a week, you're not trying.
So you networked, wrote a bomb cover letter, sharpened and shined your resume, and now you have an interview. Don't screw it up.
Dress up. Dress for the job you want, not the job you're applying for. Dudes, a tie, dress pants and a dress shirt. Don't be wrinkly, and make sure you match. If you don't know how, ask your Mom. Most places you're applying at probably wouldn't be turned off by you wearing a suit. I shouldn't have to say this, but bathe. Groom yourself. Smell good.
Ladies, you are generally more style savvy in the first place, but don't wear a jean skirt and a halter top. Probably tone down the make-up, too. Look natural. Again, groom yourself. Smell good.
Rehearse! Go online and look up possible interview questions and good answers. Be honest, but don't go right out and tell them about that dropped homicide conviction, or your addiction to jelly beans. Make eye contact, shake the hand firmly. Be a winner.
Relax. Seriously, relax. Just breathe. We all love you. It's going to be fine.
After the interview say hey, thanks for the consideration. Maybe more formal. I'll leave that up to you. A couple days later, send a follow up email saying thanks, looking forward to hearing from you, all the best, etc. Also, if you meet someone and exchange business cards in passing you should definitely follow that up with an email saying thanks for taking the time to talk to me, I look forward to keeping in touch!
This has gotten a bit long. But if you guys have questions, feel free to ask them.
What I'm going to have you all do by next Thursday, the 16th, is search around and find a job that you want, your "dream job" that you found within 15-20 minutes of searching. Or an application for grad school. Then write up a cover letter for us and shape up that resume. Tailor it to the job. Post it up over here. We'll review your stuff, give you some constructive criticism.
Then just tell me what your plan is whether it be more school, the Peace Corps, employment, President of the United States. Tell me what it is, but more importantly I want to know what you are planning on doing in order to get to that goal.
Alright guys I'm signing off, I look forward to your responses! By next Thursday!
Hugs.
-Danny
Helpful resources:
http://www.career.ucf.edu/
http://www.coop.ucf.edu/